MasterCard is attempting to integrate payment with Xbox’s Kinect motion detector, allowing people to pay for products through the use of hand motions.
To purchase a product on TV, users simply wave their hands at an icon in the corner of the screen. They can then select purchasing options like size and quantity with the same movements. After they check out, the receipt is sent to the QkR app [on the consumer’s smartphone].
This QkR app is the same application that enables smartphones to initiate transactions by scanning a QR code or by responding to a sound picked up from a television or radio commercial. MasterCard does not currently have a timeline for when these prototypes might become commercially available.