Following its acquisition of Radiant Systems, NCR Corporation has announced a strategic agreement with Sparkfly to integrate mobile marketing with Radiant’s line of POS software, including the ever-popular Aloha. The integrated platform will enable merchants to deliver and redeem promotional offers and discounts at the point-of-sale. Since NCR acquired Radiant, the latter has been positioned as NCR’s Hospitality and Specialty Retail line of business, with over 100,000 clients globally.
This integration will provide customers with the ability to grow incremental revenue, enhance cross-selling capabilities and drive consumer engagement across multiple channels, such as mobile and at the point of service.
“While many mobile commerce and digital promotions companies are entering the market, the true value for our customers is the integration of these platforms with point-of-sale transactional data,” says Andy Heyman, senior vice president, NCR Hospitality and Specialty Retail. “Sparkfly’s ability to enable personalized mobile promotions makes them an ideal partner to provide businesses with the best tools for building connections with consumers.”
Sparkfly’s digital offer redemption capability is especially appealing to CPG companies, as it provides brands with a unique resource to engage individual consumers with targeted promotions based on SKU-level details of their actual purchases.
“The power of our Sparkfly platform comes in rewarding consumers based on purchase frequency or volume and targeting offers based on purchase behavior,” says Catherine Tabor, chief executive officer at Sparkfly. “Users of Radiant point-of-sale software will benefit from the security and simplicity of direct point of sale redemption of offers, making it easy to get closer to the consumer.”
