Online grocery sales will continue on a growth path entering 2021. So NCR is bulking up its e-commerce resources in grocery, one of its key retail markets. Software developer Freshop brings expertise in a digital platform for mobile ordering and fulfillment by delivery or curbside pickup.
Consumers have taken to online grocery ordering during the pandemic beyond expectations. Grocers and delivery partners have now scaled up their capacity to meet the expected high level of demand. Making it easier for consumers to shop online will support this trend.
The following excerpt from a Grocery Dive article reports more on the topic:
- Technology company NCR announced Wednesday that it has acquired grocery e-commerce provider Freshop.
- The acquisition will allow Freshop to grow faster and fits NCR’s plans to expand its software and services, the two companies’ CEOs said in the announcement. The companies did not disclose the financial terms of the transaction.
- NCR said Freshop’s e-commerce offerings will be a “key component” of its software and services business as it predicts continued shopper demand for click-and-collect.
NCR said in the announcement that grocers are looking to take more ownership of their online solutions and that acquiring Freshop gives NCR more growth opportunities in the e-commerce space.
Freshop is one of numerous e-commerce providers that have helped independent grocers as they scrambled to set up online shopping services and expand their online offerings during the novel coronavirus pandemic. Founded in 2014 and based in Rochester, New York, the company has grown over the last six years to reach more than 1,900 stores in nine countries.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group