PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

No Surprise, Nokia to Drive Microsoft Windows Phone Popularity

By Mercator Advisory Group
April 11, 2011
in Analysts Coverage
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
IT market research shops Gartner and IDC both agree that Microsoft’s tie-up with Nokia will vault Windows Phone 7 to the number two mobile operating system position by 2015. Although WAY late to the party, patience, marketing muscle ($$$s), and grind-it-out, iterative technical improvements are strategies that have worked well for Microsoft over the years and (according to these market research shops) it’s going to work once more. We’ll see.

Everyone expects Android to take 50% of the market going forward with Apple maintaining a strong third place in its high margin, formidably strong redoubt. Where there’s room for a Palm OS, now owned by HP, is completely unclear.

If nothing else, these new numbers should remind everyone that it’s the mobile smartphone operating system that really matters. As long as you’re not developing for Apple, the device is of secondary importance.

Of course, if your service uses text massaging, the smartphone OS market dynamics and passions they inspire don’t matter a whit.

In 2011, Android will get nearly 39% of the smartphone market, which will total more than 467 million smartphones.

“Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia,” Gartner said in a statement.

Gartner analyst Roberta Cozza explained the Windows Phone growth, noting that Nokia will be able to sell Windows Phones at lower prices than many smartphones sold today and to sell them globally through an extensive sales channel.

Click here to read more.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Tags: Mobile Payments

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    embedded payments

    Embedded Payments Are Becoming Core to Vertical SaaS

    May 20, 2026
    palm scan

    Identity Fraud and the Erosion of Trust in the Age of AI

    May 19, 2026
    metamask debit card

    After Kraken’s “Skinny” Fed Account, What’s Next for Crypto?

    May 18, 2026
    agentic payment

    PhotonPay Completes its First Live Agentic Payment Together with Mastercard

    May 15, 2026
    banking

    Inside Banking’s $10 Billion Inflection Point

    May 14, 2026
    fraud disputes

    The Hidden Cost of Fraud Disputes Is Hitting Banks Hard

    May 13, 2026
    crypto payments

    Crypto Payments Are Ready for the Mainstream

    May 12, 2026
    payments, payment operations

    Staying Afloat as Payment Operations Rapidly Evolve

    May 11, 2026

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2026 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result