As in 2017, the most popular online payment methods are still bank cards, online banking, and e-wallets. The number of users paying with e-wallets has significantly grown, making it the preferable payment method for 71% of Russians in 2018. Compared to 2017, this rate has increased by 22.8%. Bank cards are used by 88.9% of respondents, which is 12.2% more than the last year’s numbers. 87.2% of Russians pay via online banking—this rate has grown by 8.9%.
Mobile contactless payments are rapidly gaining popularity: the user base of this online payment method has increased 3.5 times over, with 36.3% of respondents making contactless payments in 2018.
Russian users aged 18-34 are the most active online payers. Bank cards and online banking hold leading positions among respondents of all ages except the youngest: teens aged 12-17 equally prefer e-wallets and online banking, while bank cards are less popular.
Yandex.Money is the leading service among e-wallets in terms of the number of users. Last year, 33% of respondents paid via Yandex.Money, and in 2018 this rate has grown 1.5 times and reached 48.5%. The service is followed by WebMoney and PayPal with 38.9% and 38.6%, respectively. The fourth most popular e-wallet is QIWI (36,2%). MTS Money Wallet is preferred by 12.1% of respondents aged 18-55.
The most popular categories for e-wallet payments are online shopping (27.6% of respondents use e-wallets for shopping in Russian online stores, 27.8% shop in foreign ones, and 37.2%—in online stores without geography specification), mobile services payments (35.2%), digital content (films, music, books, social media payments making up 21%). In addition, 24% of respondents transfer money online, and 19% pay online for utility and housing services.
E-wallets are most often used from desktops (65.2% of respondents), however the popularity of the mobile versions is growing: in 2018, 53.7% of users pay with e-wallets via their smartphones, and this rate is 1.5 times higher than it was in 2017.
The most popular provider of online banking services in Russia is Sberbank Online—with 81.7% of respondents using it in 2018. 19.9% prefer VTB-Online and 18.3% use Alfa Click. Tinkoff Bank and Russian Standard Bank are rounding out the top five online banking services with 17.4% and 6.5% respectively.
Russians use online banking for mobile services payments (67.7%), utility and housing services payments (61.6%), and online shopping (52.4%), as well as transferring money via online banking (48.8%) and paying traffic fines and taxes (41.8%).
Online banking services are equally used from desktops and via smartphones (77.7% and 77.8% respectively). Within the past year the rate of payers has grown by 7% for desktops, and by 20.8% for mobile devices.
Contactless payment systems include Apple Pay, Samsung Pay and Google Pay (formerly Android Pay). In 2018, Android Pay is used by 18.7% of respondents making it the most popular service, followed by Apple Pay being the preferred service of 16.5% of Russians, and Samsung Pay with 12.3%.
About the report
Mediascope (formerly TNS) has conducted an annual study on online payments preferences of Russians in 2018. The online survey involved Russian users in the 12-55 age range from cities with a population of more than 700 thousand people (in six federal districts) and cities of the Far Eastern federal district with a population of more than 600 thousand people. Respondents use the Internet at least once a week and pay online at least once in half a year. To analyze annual dynamics, Mediascope has interviewed people aged 18-55 years.
The full version of the report you can download here.