fbpx
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • COVID-19
  • News
  • Events
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • COVID-19
  • News
  • Events
No Result
View All Result
PaymentsJournal
No Result
View All Result

Paddle Launches Paddle Pilot to Boost Payment Acceptance For Fast-Growing B2B SaaS Companies

Steve Murphy by Steve Murphy
February 17, 2021
in Analysts Coverage, B2B, Cross-border Payments, Fintech, Subscriptions
0
The Driving Factors Behind B2B Mania
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

This announcement appears in RealWire and profiles a new service from Paddle, a 2012 fintech out of London that specializes in what they describe as a ‘revenue delivery platform’, most directly for B2B SaaS companies. In effect it is a subscription management solution.

The new service is being called Paddle Pilot and seems to be adding (or perhaps expanding) the cross-border capabilities for these payments and reducing payment failures. We have not received a briefing so don’t know details, but worth a read if there is interest in the space. The piece spouts some data about SaaS revenues during the pandemic and the cost of payment failures, etc, taken from 3rd party sites/estimates.  Indeed if anywhere near accurate it would seem a compelling thing to try and improve.

‘The SaaS industry has continued to thrive throughout the Covid-19 pandemic, generating over $105 billion in revenue in 2020. Yet, for many fast-scaling SaaS businesses, poor payment acceptance is hampering revenue growth — often unknowingly. When a payment is made, through a checkout or recurring subscription payment, that payment passes between issuing and acquiring banks around the world, changing currencies, and passing through fraud and authentication checks. These checks are essential security measures, but they can also lead to false positives, leaving genuine customers unable to complete a payment. These failed payments are a major cause of lower checkout conversions, increased subscriber churn and stunted revenue growth. In 2021, losses incurred from false payment declines are expected to reach $443 billion, which is nearly 70x more than losses from fraud, itself. These losses are set to grow, with 62% of online merchants reporting that their false decline rates are increasing.’

The piece goes on to explain some of the updates or new features in the Paddle Pilot.  It also describes a new Sandbox as well as improvements to its Branded Inline Checkout. Browse through and see if applicable.

‘Paddle also announced its new Sandbox at Paddle Forward, a testing environment that lets software companies experiment with their Paddle setup to see the impact that proposed changes will have on customer experience. With a free Sandbox account, Paddle sellers can test new billing models, upgrade paths or adjust checkout design in a virtual set-up before they make changes to their site. Paddle Sandbox makes it easy for sellers to optimise their revenue delivery setup over time, without risking disruption to a live implementation or customer experience….Paddle’s Sandbox also allows sellers to simulate an unlimited number of successful or failed payments through the use of ‘fake cards’. This means sellers can test the end-to-end customer experience with no negative impact on revenue reporting, performance metrics, or real payment methods.’

Overview by Steve Murphy, Director, Commercial and Enterprise Payments Advisory Service at Mercator Advisory Group

Tags: B2BCovid-19Cross-BorderPaddlesubscriptionstechnology
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily
    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    GIACT and Hudson Cook Breaks Down NACHA’s New Account Validation Rule

    GIACT and Hudson Cook Breaks Down NACHA’s New Account Validation Rule

    March 4, 2021
    Pandemic Accelerates Adoption of Contactless Technology on Public Transit

    Pandemic Accelerates Adoption of Contactless Technology on Public Transit

    March 3, 2021
    How Identity Verification is a Strategic Priority for Businesses in 2021

    How Identity Verification is a Strategic Priority for Businesses in 2021

    March 2, 2021
    Earned Wage Access is Table Stakes for Human Capital Management Providers

    Earned Wage Access is Table Stakes for Human Capital Management Providers

    March 1, 2021
    Can Banks Acquire Customers With Biometric Payment Cards?

    Can Banks Acquire Customers With Biometric Payment Cards?

    February 26, 2021
    Payments in 2021 and Beyond: Innovating in the New Normal and Why You Should Care about Security

    Payments in 2021 and Beyond: Innovating in the New Normal and Why You Should Care about Security

    February 25, 2021
    Why Pix is the revolution of consumer experience in Brazil

    Why Pix is the Revolution of Consumer Experience in Brazil

    February 24, 2021
    Why Are We Seeing a Fintech App Every Day?

    Why Are We Seeing a Fintech App Every Day?

    February 23, 2021

    Connect With Us

    • Advertise With Us
    • About Us
    • Terms of Use
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • COVID-19
    • News
    • Events

    © 2021 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result