PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

PayPal Takes Another Crack at the Japan Market

Mercator Advisory Group by Mercator Advisory Group
May 10, 2012
in Analysts Coverage
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

PayPal’s expansion on the international market has been quite impressive. Japan, however, remained out of reach. PayPal’s parent company and most important channel, Ebay, exited the country a decade ago, failing to compete with Yahoo Japan at that time.

But PayPal has never given up on Japan, which has the third largest economy in the world in terms of consumer purchasing power. The company now gets another chance in the market as PayPal has formed a joint venture with Japan’s leading Internet company, Softbank, to compete in the local e-payment market. From a Finextra article.

The new approach – PayPal’s first JV – sees the company tap in to Softbank’s local market knowledge, 29 million mobile subscribers and vast distribution network including thousands of retail outlets and sales staff across Japan.

The pair say that they expect to “revolutionise the Japanese retail commerce market” worth $1.7 trillion in 2011, and support the growth of 4.7 million small businesses, which account for 99% of all businesses and 70% of all employment in the country.

The JV’s first move is to launch PayPal Here, the new dongle and app combo that allows users to accept card payments with their mobile phones, in Japan, a nation where more than 31 million smartphones are expected to be shipped this year.

The two companies also have follow-up plans in the mobile area as well.

Click here to read more from Finextra.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023
    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    January 27, 2023
    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix