Not to be left behind other coffee cafes and quick service restaurants (QSRs), Peet’s Coffee will be adding more features to its mobile app. Given that QSRs are a proven sweet spot for mobile ordering, the expanded services should add a jolt to company wide sales. Mobile ordering drives higher sales transaction amounts and more frequent visits. Customers become more highly engaged and develop more brand loyalty as well.
A QSR Magazine article discusses more on this topic which is excerpted below.
Peet’s Coffee announces today the expansion of its Order Ahead feature in the Peet’s Coffee app on iPhone and Android, an easy and quick way for customers to save time by purchasing coffee, food, or beans on-the-go, and arrive to find a completed order waiting at participating coffeebars. The feature will roll out throughout 2019.
“We are excited to nationally expand the Order Ahead feature of our Peet’s mobile app, making our handcrafted coffee more accessible than ever,” says Jessica Mitchell, senior director of Retail, Peet’s Coffee.
Through Order Ahead in the Peet’s mobile app, customers have access to beverage, bean, and food offerings, in addition to easily customizing orders. Peet’s mobile app users also receive all the benefits of the Peetnik Rewards loyalty program, whereby members can earn points towards free beverages, enjoy a free welcome beverage after their first check-in, a free beverage on their birthday, and gain access to other exclusive offers throughout the year. Additional app features include:
- Pay Seamlessly: When you pay with your digital Peet’s Card, you can check-in, pay and get rewarded in one easy swipe.
- Send an eGift Card: Instantly and conveniently send a digital gift card directly from the app.
- Find a Coffeebar: Discover the nearest Peet’s coffeebar (including those participating in mobile Order Ahead), complete with operating hours and menu offerings.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group