A study published by Packaged Facts finds that prepaid cardusers are the leaders in mobile payments adoption, according to RetailCustomerExperience.com.
American prepaid card users are theleading users of mobile payments, a new study finds. According to packagedfacts, publisher of “Prepaid and Gift Cards in the U.S., 4thEdition,” this underscores the need for mobile-forward prepaid cardprogram strategies that emphasize cardholder connection to a wide array offeatures and a broad financial services ecosystem.
The move towards mobile payments likely will pick up onceEMV terminals, with their associated contactless capabilities, are adoptedwidely. In addition, if Apple includes NFC in the next generation of its iPhoneproducts, then mobile payments may gain additional momentum.
Overview by Ben Jackson, Director, Prepaid Advisory Services
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