PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Rewards Programs Go Granular, But Acceptance Becomes More Fractionalized

Mercator Advisory Group by Mercator Advisory Group
May 8, 2012
in Analysts Coverage
0

Closeup shot of a woman passing a payment credit card to the seller. Girl holding a credit card. Shallow depth of field with focus on the credit card.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

In the new world of real-time rewards, convenience takes precedence and consumers rightlfully love the idea of not clipping coupons. But the next hurdle is going to be registration fatigue for products like Linkable. Formerly Clovr, Linkable has a cool logo and good idea — allow merchants to tie discounts to specific items. That, however, takes a bit more work on the merchant side. And while issuers don’t appear to have to do anything if consumers self-register, they do have to modify their rewards processes if they want to turn cash back into points, for example. As more of these solutions are entering the market, some differentiation is required to rise above the pack, but convincing merchants to participate must be getting more difficult as more and more companies come calling.

Linkable Networks SKU-level capability allows advertisers to eliminate wasted spend by delivering accurate attribution of in-store redemptions, enhance loyalty and increase sales, all the while improving campaign performance and ROI.

Click here to read more from Linkable Networks’ press release.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    January 27, 2023
    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023
    cross-border payments

    How to Implement Effective and Innovative Cross-Border Payment Strategies

    January 24, 2023
    credit card experiences, digital payments, b2b payments

    Will Consumer-to-Business Payment Trends Drive B2B Global Growth in 2023?

    January 23, 2023
    Faster Payments Faster Identity Verification, connected car, payments

    2023 Predictions: Authentication, Digital Identity, and In-Car Payments

    January 20, 2023
    bank data

    Interconnectivity, Data Sharing, and Security Are Vital for Banks to Thrive

    January 19, 2023
    B2B Payments, cryptocurrency

    Crypto as a Practical Solution to B2B Payments

    January 18, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Brighterion eBook - The power of today’s market-ready AI to reduce transaction fraud