Prepaid card program manager RushCard announced on Aug. 29 that it is offering free mobile applications for cardholders who use an iPhone or Android Smartphone.
RushCard users with Android and iPhone devices can quickly and securely check their balance and review transaction and transfer history. The app also gives them easy access to the Card-to-Card Transfer feature, which allows them to send money to other RushCard members for a fraction of the cost of wiring, and iPhone users can “bump” phones to begin a transfer even more easily. Additionally, any Internet-ready mobile device can access all these features through a version of the RushCard account management website that is optimized for mobile phones.
These applications will no doubt be appealing to the cardholders who have these phones, but it remains to be seen whether cardholders will use or value these applications over the text messaging services that RushCard currently provides. Unless the applications offer functions not already present, they may be seen as unnecessary by most cardholders.
