One-click checkout is where online sellers need to be. Shopify reports that it’s giving Facebook and Instagram users exactly that. Consumers want streamlined and faster checkout especially as they spend more time online. Shopify has amassed a sizable merchant base which it continues to leverage for additional services, such as a fulfillment network and in-store payments. Shoppers are used to seeing single click payment options from Amazon Pay and PayPal, but will be seeing more of Shopify during 2021.
The following excerpt from a Social Media Today article reports more on the topic:
Shopify has announced a new integration with Facebook which will enable Shopify users to purchase items via its ‘Shopify Pay’ payment system when buying in Facebook and Instagram Shops.
Similar to Amazon’s One-Click purchase process, Shop Pay is an accelerated checkout solution, which enables Shopify customers to save their email address, credit card, and shipping and billing information in the app so that they can complete their transactions faster whenever they’re directed to the Shopify checkout. Shopify Pay already sees significant usage, facilitating more than 137 million orders in 2020.
Given this, the integration with Facebook and Instagram shops could be a major advancement for Facebook’s eCommerce push, providing more ways for users to revert to a transaction process that they trust when buying through its platforms.
Facebook is looking to tap into the rising reliance on in-home shopping, accelerated by the pandemic, as a means to expand its utility, while in-app transactions could also play a crucial role in the platform’s expansion into new regions.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group