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ShopKeep & LevelUp Launch Partnership

Mercator Advisory Group by Mercator Advisory Group
February 8, 2013
in Analysts Coverage
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Business person analyzing financial statistics displayed on the tablet screen

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Under an agreement announced Feb. 7, merchants now may accept LevelUp mobile payments from their ShopKeep POS iPad register without switching devices.

ShopKeep POS consolidates the LevelUp transactions with all other transaction information into one simple report merchants can access anywhere. Merchants pay nothing in interchange to accept LevelUp, which instead receives 40% of each dollar redeemed when customers respond to their loyalty programs. LevelUp is a part of SCVNGR, which is backed by Google Ventures, Balderton Capital, Continental Advisors, Highland Capital, Transmedia Capital and T-Venture.

From the release:

By integrating with ShopKeep, we’re making the process of accepting mobile payments easier than ever before. A big part of our continued quest to bring mobile payments to everyone is making LevelUp work seamlessly with the existing systems our merchants use every day. In the coming months, we’re excited to bring this integration capability to even more merchants,” said LevelUp CEO and Chief Ninja Seth Priebatsch

The announcement should not come as a surprise, as the companies last September made public their plans to integrate. At the time, merchant processor ShopKeep also said it would do the same with Dwolla, which charges merchants just 25 cents per transaction, or nothing if the purchase is less than $10. What ShopKeep and LevelUp likely learned is that integration is no easy process, yet merchants do stand to benefit from LevelUp’s pricing and ShopKeep’s progressive point-of-sale checkout and reporting system, which relies on Apple iPads and cloud-based processing.

Click here to read more from the press release.

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