- Shopping at physical stores is the preferred channel for 17 of 21 merchant verticals
- After online research, 31% of consumers are MORE likely to go to stores
- After online research, 82% of consumers are unlikely to purchase on mobile
- BUT after online research, 34% are more likely to buy online
- BONUS DATA: Are in-store m-commerce purchases increasing?
- No. They’re not. In 2016, 39% of consumers did and in 2017, 32% of consumers did
Data for this episode of Truth In Data provided by Mercator Advisory Groups report Customer Merchant Experience Survey by Karen Augustine, Manager, Primary Data Services at Mercator Advisory Group
Should We Hold the Narrative on Retail’s Death Spiral?
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