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Data for today’s episode is provided by Mercator Advisory Group’s viewpoint– The Evolution of U.S. Payroll Cards in the 21st Century.
Six key stats on Wage Advance & On Demand Payroll:
- Wage Advance & On Demand Payroll are products which allow employees to access a portion of their wages before payday
- The Wage Advance market is new, but growing rapidly with new entrants
- For hourly and gig workers, Wage Advance has become a highly desired employee benefit
- Opt in fluctuates by industry: food service and retail employees have higher interest for instance
- Wage Advance providers are beginning to face scrutiny similar to payday loan providers
- If the employer provides the funding and pays the advance fee, its unlikely the firm will run into trouble
- On August 6th, New York and 10 other states sent letters to payroll advance companies asking for more info…
About the report
Mercator Advisory Group’s new research report titled The Evolution of U.S. Payroll Cards in the 21st Century provides an analysis of the payroll card market that includes its size and a forecast of its growth, an review of how the payroll product line has evolved, and a discussion of the stakeholders.
Mercator Advisory Group’s forecast report identifies the demographics of payroll card users and explores survey data revealing that they are not as homogenous as they might seem. The report discusses the attributes that consumers desire in a payroll card as well as the attributes employers seek in a payroll card program. The report reviews some of the changes the payroll card market has undergone in the last several years as it evolves to meet the needs of its changing consumer base.
Additionally, the report looks at the ever-changing regulatory environment for payroll cards, which varies by state. While some controls are necessary, payroll programs face compliance risks at both the state and federal level that demand continual awareness of regulatory changes.
“The payroll card is a unique product that can save its users money in a way that makes money for providers, which means that it can help a large number of people, including some of the most financially vulnerable. Persons with incomes exceeding $100,000 also find today’s payroll cards appealing,” commented C. Sue Brown, Director of Mercator Advisory Group’s Prepaid Advisory Service, and author of the report.
This research report has 19 pages and 9 exhibits.
Companies and other organizations mentioned in the report include: American Express, Careington International, Consumer Financial Protection Bureau (CFPB), Discover, Federal Deposit Insurance Corporation (FDIC), Mastercard, PayPerks, and Visa.
