PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Some Merchants Still Lukewarm On Apple Pay Acceptance

Raymond Pucci by Raymond Pucci
August 9, 2018
in Analysts Coverage
0
UK economy

UK economy

1
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

While Near Field Communications (NFC) terminals can be found in more retail locations, some merchants still have not warmed up to accepting Apple Pay or Google Pay. As the following Houston Chronicle article reports, several grocery chains do not have the urge to take these universal mobile pays.

Science fiction writer William Gibson famously declared in 2003, “The future is already here – it’s just not evenly distributed.”

But after using my watch to buy a bottle of water at a truck stop on the way to Corpus Christi, I can report that the future’s ubiquity is a lot more complete.

I used the touchless payment system called Apple Pay on an Apple Watch at the Love’s Travel Stop in Edna, on U.S. 59 midway between Houston and Corpus. While I use it all the time in town – even on the coffee machines here at the Houston Chronicle HQ – its appearance in this rural context kind of blew my mind.

It also got me thinking. While Apple Pay and other types of mobile payment systems are increasingly common, it’s interesting who is not yet using them.

Why wouldn’t a merchant adopt this technology? Using a smartphone or watch to handle a retail transaction is a great customer experience – fast, simple and secure – regardless of whether you’re using Apple Pay or its Android-based competitors Google Pay and Samsung Pay. There’s a little learning curve, but once you set it up on your device, it’s much faster and safer than using a credit card.

With Apple Pay, verification is done either through fingerprints with Touch ID, or with facial recognition (Face ID) on the iPhone X.

Say every U.S. merchant had an NFC terminal—would consumers be using Apple Pay or Google Pay a lot more? Probably not. Many surveys, including Mercator’s CustomerMonitor Survey Series have shown low user penetration for the universal pays, with merchant mobile pay apps being slightly more popular. Regardless of NFC terminal availability, shoppers need more reasons than simply making a payment to use either Apple Pay or Google Pay. Apple may be noticing this as well, as the company in recent months has been offering incentives to use its Pay. Just today, they announced a $20 Apple Pay promo offer with Nike. Samsung Pay has developed its own rewards program as well. Time will tell if these rewards will move the needle on usage, but they are positive signs that should attract more consumers.

Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group

Tags: Apple PayMerchants
1
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023
    traditional banks

    How Traditional Banks Can Modernize Without Risk

    May 25, 2023
    identity fraud

    Javelin’s Identity Fraud Study Highlights the Changing Nature of Fraud

    May 24, 2023
    SASE, security-as-a-service

    Security-as-a-Service Secures
    Distributed IT Models

    May 23, 2023
    mule. real-time

    Early Detection of Mule Activity Requires Real-Time Solutions

    May 22, 2023
    embedded finance, ecommerce

    How Retailers Can Enter the World of Embedded Finance Confidently 

    May 19, 2023
    cross-border

    Cross-Border Trade is a Cinch with the Right Payments Partner

    May 18, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download this complimentary report from Brightwell: