Mobile restaurant ordering for home or office delivery has achieved escape velocity and become an essential sales channel for eateries across all segments. But the volume of remote food ordering brings a degree of complexity since handling both in-house and remote orders can mean more POS terminals and separate kitchen order flows. Now Square has announced its solution to integrate its POS platform with food delivery providers DoorDash and Postmates.
Additionally, Square’s solution will work with restaurant order integrator Chowly. Restaurants often wrestle with handling both in-house and remote customers that can cause order errors that drain already low margins. So restaurant operators and their hungry diners will benefit with this behind-the-scenes order and payment enhancement.
A QSRweb article discusses more on this topic which is excerpted below.
Square for Restaurants has launched a set of order management integrations that allows orders from Postmates, DoorDash and the POS integration solution, Chowly, to appear directly in a restaurant’s POS. A news release from Square Inc. said the implementations gives operators direct access to the widest suite of delivery integration partners on the market.
Square for Restaurants, which already integrates with Caviar, now offers combined delivery and POS, which eliminates the need for restaurants to use multiple tablets and manually enter online orders into the POS. The company said the system streamlines off-premise order acceptance to improve efficiency and productivity by melding everything into one unified location.
“Juggling different delivery platforms and managing multiple tablets is a huge pain point for our restaurant sellers, and now we are addressing this problem head-on,” Square Seller Lead Alyssa Henry, said in the release. “Now all delivery orders, whether via Caviar, Postmates, DoorDash, or platforms integrated through Chowly, can be automatically sent to the point of sale and routed directly to the kitchen, helping sellers reduce labor costs, food waste, and other potential errors that result from manual order entry.”
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group