PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

Square Sits Down Front With Eventbrite

By Raymond Pucci
September 29, 2017
in Analysts Coverage
0
1
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Friendly Fraud Is Not Your Friend - PaymentsJournal

Business people shaking hands after meeting .

Need tickets? Getting good seats should not be a problem for Square that has just made a strategic investment in Eventbrite and its events technology platform. As the following article reports, Square also becomes Eventbrite’s payments processor.

Square Inc. struck an agreement to process payments for ticketing service Eventbrite and made a strategic investment in the startup, part of the digital-payments company’s push into online commerce, an area dominated by larger players like PayPal Holdings Inc.

San Francisco-based Square invested $25 million in Eventbrite, which lets event organizers sell tickets and promote and manage events. Eventbrite, whose customers include the Tribeca Film Festival and Maker Faire, said it processes 2 million to 3 million tickets each week and expects to facilitate more than $4 billion in gross ticket sales this year. Square will handle Eventbrite’s online, mobile and in-person payments for countries where Square does business.

Square’s stock has more than doubled in the past year as investors gain confidence in its long-term growth path. The shares were up less than 1 percent to $28.21 at 11:56 a.m. in New York Thursday. When the company was co-founded by Chief Executive Officer Jack Dorsey, who also runs Twitter Inc., it focused on selling smartphone plug-ins that helped individuals, food trucks and farm-stand vendors accept credit cards.

Since then, the company has gained ground with bigger merchants with its all-in-one offering, freeing them from having to stitch together services from different vendors. With Square, Eventbrite’s users can analyze sales data from a single platform, whether they’re selling tickets online or merchandise at an event. Currently, event planners mostly process payments through Eventbrite’s own system.

Square continues to expand beyond its mobile POS roots, and this time wades into e-commerce via an investment in Eventbrite. Square also lands Eventbrite’s payments processing business, which should prove of value due to the transaction-intensive world of event ticketing. A bonus for Square—they will at least have access to the best seats in the house regardless of what happens to their investment capital.

Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group

Read the full story here

1
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn
Tags: EventbritePayment ProcessorSquare

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    gift card programs

    The Gift Card Boom—and What’s Driving It

    May 21, 2025
    Fleet Management payments

    Driving Into Digital: How Modernized Payments Platforms Impact Fleet Management

    May 20, 2025
    emerging payment trends

    From the Name on the Cup to Custom Hotel Lighting: The Future of Loyalty Programs

    May 19, 2025
    push notification bank

    From Bland to Beneficial: Using Push Notifications to Reach Business Customers

    May 16, 2025
    recurring payments, PCI Compliance for small business, Fintech for Underserved Small Businesses

    Tariffs May Create an Opportunity in Small-Business Cards

    May 15, 2025
    Using the Card “Beyond” Payments to find the Holy Grail

    Using the Card “Beyond” Payments to find the Holy Grail

    May 14, 2025
    Payments Modernization

    Playing Offense and Defense: Why Now Is the Time for Payments Modernization

    May 13, 2025
    Authorization Rates

    Boosting Revenue for Merchants by Optimizing Authorization Rates

    May 12, 2025

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2024 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result