PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Starbucks Combines Mobile, Social Media, and Location-Based Technology in China

Mercator Advisory Group by Mercator Advisory Group
December 12, 2011
in Analysts Coverage
0
freight transportation
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Starbucks Corp. has started a program in China that offers members of that country’s social media service, Jiepang, a free coffee upgrade if they electronically check-in at a Starbucks in the Shanghai, Jiangsu, and Shejiang provinces. When enough people check in, the company will light a virtual Christmas tree at the Starbucks Web page and all those who have checked in will receive a free upgrade to larger size coffee.

To promote the offer, Jiepang has placed signs containing NFC tags on more than thirty commercial buildings near Starbucks stores in Shanghai. When consumers read a tag with an NFC-enabled phone, a message will pop up showing them where the nearest Starbucks store is and the fastest route to get there.

Starbucks is once again taking a lead in using new technology to drive customer behavior. The company has used mobile and payments technology to drive customer loyalty and build additional brand awareness. It will be interesting to see if the company uses this kind of promotion in the United States to drive awareness of new stores.

Click here for more.

Tags: Mobile Payments
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    legacy infrastructure

    How Modernizing IT Can Help Banks Compete With Fintechs

    February 7, 2023
    Buy Now Pay Later BNPL, B2B BNPL

    B2B BNPL Offers a High-Potential New Chapter in Payments

    February 6, 2023
    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023
    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    January 27, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix