PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Starbucks Partners with Alibaba to Extend Mobile Order and Pay User Base in China

PaymentsJournal by PaymentsJournal
July 28, 2020
in Mobile Payments, Partnerships, Press Releases, Recent News
0
Some Starbucks Cafes Overwhelmed By Mobile Order and Pay Volume

Some Starbucks Cafes Overwhelmed By Mobile Order and Pay Volume

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Alibaba Group has announced that Starbucks will be expanding its reach to customers across mainland China through its mobile order and pay feature “Starbucks Now.” Through its ongoing partnership with Alibaba, the coffee chain will introduce Starbucks Now to multiple platforms in the Alibaba Digital Economy, including Taobao, Amap, Koubei, and Alipay. 

App users who activate Starbucks Now can pre-order and pay for their Starbucks orders online then pick up their order in-person at locations throughout China, offering a convenient alternative to waiting in line. The move comes alongside other efforts to recover from declining sales triggered by global COVID-19 lockdowns. While Starbucks Now was previously available through the official Starbucks China app, this partnership will grant Starbucks access to the Alibaba Digital Economy user base of nearly one billion. 

Starbucks originally announced its strategic partnership with Alibaba in 2018, when it began offering food and drink delivery to Chinese consumers. In September 2019, the companies launched a Starbucks voice ordering and delivery service through Alibaba’s smart speaker Tmall Genie.  

This isn’t the only change that Starbucks is making regarding mobile payments. On the other side of the world in North America, the popular coffee chain will soon begin offering loyalty points to customers that pay with methods other than a preloaded loyalty card or mobile app. 

Mercator Advisory Group’s Raymond Pucci reported more on the topic, noting that:

 “Starting this fall in the U.S. and Canada, customers can bypass the pre-loaded Starbucks account and pay for a purchase directly with any credit or debit card, as well as PayPal. But the tradeoff is the loyalty credit will be just one point, rather than two. So while that’s still an increase over zero, most Starbucks loyalists will probably still opt for the pre-load arrangement and get the two point jolt.”  

Tags: AlibabaChinaMobile OrderingMobile PaymentsPartnershipsStarbucks
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    digital value

    How Embracing Digital Value Can Help Solve the B2C Payments Conundrum

    June 1, 2023
    instant payments, real-time payments, RTP

    Banks Developing Instant Payments Products in the U.S. Should Focus on Billers to Generate New Revenue Streams  

    May 31, 2023
    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023
    traditional banks

    How Traditional Banks Can Modernize Without Risk

    May 25, 2023
    identity fraud

    Javelin’s Identity Fraud Study Highlights the Changing Nature of Fraud

    May 24, 2023
    SASE, security-as-a-service

    Security-as-a-Service Secures
    Distributed IT Models

    May 23, 2023
    mule. real-time

    Early Detection of Mule Activity Requires Real-Time Solutions

    May 22, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download this complimentary report from Brightwell: