Two recent surveys suggest that this “holiday season may be merry and bright.”
The first survey, conducted by BIGresearch for Shop.Org, indicates that “Nearly two-thirds of retailers (63.8%) expect their company’s online sales to grow by fifteen percent or more compared to last holiday season.”
The second survey, also conducted by BIGresearch but for the National Retail Federation, indicates that “U.S. consumers plan to spend an average of $688.87 on holiday-related shopping, a slight rise from last year’s $681.83*.”
Based on these surveys and other information, the “NRF continues to expect holiday sales to rise 2.3 percent
to $447.1 billion.”
Read referenced surveys:
http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1017
&
http://www.nrf.com/modules.php?name=Documents&op=showlivedoc&sp_id=5585
