How Gift Cards Are Reshaping the Loyalty Program Landscape
In the current environment of high inflation, soaring gas prices, and threat of recession, consumers are looking to get the ...
Tag: Brand Loyalty
Customer Loyalty: Not Just to Brands, But to the Causes They Support
Charitable donations in the US will top $500 billion this year, and that is big business not only for the ...
Strategic Gamification for Loyalty Programs
A loyalty program is a rewards system that encourages customers to continue doing business with a particular merchant. Merchants offer ...
Constructed Factors Affecting Loyalty Enrollment and Participation:
Participation in loyalty programs has been shown to result in loyalty enrollment; that is, program members are more likely to ...
Environmental Factors Affecting Loyalty Programs Enrollment and Participation:
Participation in loyalty programs has been steadily increasing in recent years. This trend is driven by a number of factors, ...
Top Loyalty Programs by Vertical Market
Loyalty programs are one way that businesses can differentiate themselves in vertical markets. These programs reward customers for their repeat ...
Paytronix Report Shows Loyalty Programs Key to Customer Retention
Loyalty programs have proven to be a key driver in keeping customers coming back to fast casual operators through the ...
North Lane Study Shows Virtual Rebates Enhance Customer Experience and Brand Loyalty
Report finds approximately 91% of consumers are open to receiving virtual rebatesAdditionally, 79% of consumers surveyed would choose a virtual ...
This Industry Is the Silver Lining for Credit Cards:
Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen ...
Managing Your Brand is Critical in These Times
Companies around the globe are figuring out their response to the COVID-19 pandemic and balancing the needs of all their ...
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