Customer Loyalty: Not Just to Brands, But to the Causes They Support
Charitable donations in the US will top $500 billion this year, and that is big business not only for the...
Watch Closely, My Fingers Never Leave My Hand…
Buy Now, Pay Later provider Splitit announced today the release of their global API for Installment as a Service, which...
We Accept Credit, Debit and… Twitter?
Now that Elon Musk controls Twitter, he recently prepared a pitch deck for investors that outlines his plans for the...
Profitero Acquired by Publicis in E-Commerce Marketing Push
French advertising holding company Publicis Groupe SA said it has acquired Profitero, an e-commerce software company that offers digital-commerce software...
Social Commerce Is Becoming More and More Prevalent
The volumes of data that e-commerce businesses generate feed our inclination to manage them using key performance indicators (KPIs). Marketing effectiveness...
McDonald’s Exceeds Revenue Expectations with Price Hikes
Category leader McDonald’s finds itself raising prices an average of 8% to continue to drive revenue through an uncertain 2nd...
Retailers Are Using First-Party Data to Conquer the Ad Market
The digital age is shifting the winds in advertising as data becomes the new oil. Walmart, one of the largest global...
Non-Traditional Merchant Acquiring for Niche Markets
One of the many changes in the payments industry that we have been tracking at Mercator Advisory Group is the...
Consumers Have High Expectations of Restaurants – Can Tech Help?
Consumers continue to push the envelope in their expectations of restaurants when it comes to alternatives to dining out. Many local...
The Golden Goose Delivers Hand Grenades
E-commerce merchants are benefitting from unprecedented growth in web and mobile sales, set on a steep growth trajectory by changing...
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