Co-Brands: Chase Wins, Capital One Scores, Alliance Data Slips
Credit card co-brands are essential because they can add scale to issuers who manage the relationships. When properly engineered, programs ...
Tag: Co-Brand
Discover how co-branding partnerships between businesses and financial institutions create customized payment solutions, boosting customer loyalty, enhancing brand value, and driving growth in the payments and banking sectors.
Cards & Cars: Charging Stations from U.S. Bank & the Goldman/GM Card
Goldman Sachs begins rolling out its GM co-brand, their second big play to capture card volume. The recent win will ...
NFL Goes with Alliance Data for a Co-brand Credit Card
Alliance Data (AD) announced their new co-brand credit card with the National Football league. It is a big deal for the ...
What Will Save the Movie Industry: Popcorn or Credit Cards?
I'd go with credit cards on this one. AMC talked about re-engineering its business in response to the post-COVID world. It ...
Costco Co-Brands in Canada: So Long to Capital One, Hello CIBC
Capital One operates in three markets, the US, Canada, and United Kingdom. Capital One Canada reduced Canadian card volumes substantially ...
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