Leveraging Metal Cards to Attract High-Value Customers
Recent research from CompoSecure and Capuchin Behavioural Science shows that issuing metal cards is an incredibly efficient way for banks ...
Tag: Customer Acquisition
Discover insights into customer acquisition strategies in financial services, from digital marketing to data-driven targeting and loyalty programs. Learn how innovations in customer acquisition enhance engagement, improve conversion rates, and drive sustainable growth in a competitive financial landscape.
How Card Issuers Make Introductory Offers Work
In an unsteady economy, credit card issuers are attracting the most profitable customers by offering lucrative introductory benefits. These come ...
Left to Their Own Devices: How Digital Services Drive Banks’ Revenue Growth
Is the banking industry facing a digital revolution, or has it already happened? Research shows that 60% of bank customers ...
Research Reveals Loyalty Programs Need an Overhaul
Loyalty programs are missing the mark with the evolving needs of consumers, according to new findings from Runa. In its ...
How Loyalty Programs Are Evolving Since the Pandemic Began
Having an outstanding and forward-looking loyalty program is a must for businesses in this highly competitive environment. Turning customers into ...
Walmart and Amazon Compete for E-Commerce Market Share
The battle for e-commerce market share continues to heat up, even as consumers return to shopping in stores in the ...
FINRA Reviews Rules Around Social Media Influencers and Customer Acquisition – We Can’t Say They Didn’t Warn Us
On July 22nd, 2021, Financial Industry Regulatory Authority (FINRA) CEO Robert Cook revealed that a sweep related to financial services ...
Gradually Then Suddenly
With a handful of consumer-facing “neo-banks” now at scale and listed (or soon to be listed) on stock exchanges, there ...
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