Credit and Debit Card Marketing Through—and Beyond—the Pandemic
For debit and credit card issuers, marketing has always been a pillar to growing the business: attracting new customers, activating ...
Tag: Loyalty
Stay informed with the latest news and insights on loyalty programs in payments and banking, exploring strategies, technologies, and trends that enhance customer retention and engagement.
How Gift Cards Are Reshaping the Loyalty Program Landscape
In the current environment of high inflation, soaring gas prices, and threat of recession, consumers are looking to get the ...
Clover Sport Enhances Fan Experiences and Streamlines Stadium Operations Globally
BROOKFIELD, Wis., June 13, 2022 – Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology ...
Customer Loyalty: Not Just to Brands, But to the Causes They Support
Charitable donations in the US will top $500 billion this year, and that is big business not only for the ...
Strategic Gamification for Loyalty Programs
A loyalty program is a rewards system that encourages customers to continue doing business with a particular merchant. Merchants offer ...
Constructed Factors Affecting Loyalty Enrollment and Participation:
Participation in loyalty programs has been shown to result in loyalty enrollment; that is, program members are more likely to ...
Top Loyalty Programs by Vertical Market
Loyalty programs are one way that businesses can differentiate themselves in vertical markets. These programs reward customers for their repeat ...
Starbucks Is Operating Like a Bank
In recent years, a new type of financial institution has emerged: the neo bank. Neo banks are digital-only banks that ...
Lloyds Banking Group and Bink Partner to Create a New Channel for Retailers to Reach Millions of Loyalty Customers
London, 01 March 2022 – Lloyds Banking Group has entered a strategic partnership with fintech Bink. Together they will transform the way ...
E-Wallet Swapi and Charitable Giving App Toucan Partner Allowing Consumers to Turn Loyalty Points into Charity Donations
LONDON 21st February 2022, Swapi, the fast-growing loyalty e-wallet platform, has today announced a partnership with brand-new charitable giving app ...
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