Supercharging Chase Platinum, Plus an Apple Tie-In
Chase’s latest offer on the flagship Chase Sapphire Reserve card jumped to a whopping 150,000 points for their $795-annual fee ...
Tag: Top of Wallet
Review articles examining strategies to achieve top-of-wallet positioning in payments and banking. Learn how financial institutions use incentives, branding, and technology to secure primary cardholder preference and boost transaction volume.
From Idea to Swipe: How to Launch a Winning Card Program
Launching a card is a complex process with the potential for long-term financial gains—if executed flawlessly. Yet, it moves quickly, ...
How Banks Can Become Top-of-Wallet in the 2020 Holiday Shopping Season
‘Tis the season to go shopping. Of course, the unrelenting COVID-19 pandemic means this holiday season is going to be ...
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