PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Target Tests Mobile Rewards App

Raymond Pucci by Raymond Pucci
September 12, 2016
in Analysts Coverage
0
Mobile Biometrics: Past, Present, and Future - PaymentsJournal
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Add another merchant loyalty app to your smartphone. As the following article relates, Target is testing a new mobile rewards feature, Cartwheel Perks, to its existing app for a possible nationwide rollout.

Three years after it debuted its Cartwheel mobile app, Target is piloting the addition of a new rewards feature in St. Louis and three other cities.

The Minneapolis-based retailer said the addition of ‘Cartwheel Perks’ in 126 stores — the biggest update to Target’s app to date — may ultimately be rolled out nationally. Target’s Cartwheel app currently allows customers to select deals for products on their phone, then have a barcode scanned at checkout where savings are deducted.

Beginning this week in St. Louis, Denver, Houston and San Diego, Target’s testing a new feature will allow customers who download the latest version of the Cartwheel app to earn rewards that can be redeemed for merchandise that range in value from $10 to $20, including free sunglasses, laundry detergent and athletic apparel.

With Cartwheel Perks, customers will receive 10 points for every dollar spent at a Target store, with the exception of CVS pharmacy purchases and gift cards. Once a guest reaches 5,000 points, they’re eligible to select from 25 rewards.
Last year, Target began testing a similar app-based mobile rewards program, REDperks, in the Raleigh-Durham, N.C. market. With REDperks, customers receive a 5 percent off certificate after accumulating 5,000 points. REDperks is not tied to Target’s Cartwheel app.

Beyond the existing discount offerings on products, Target’s Cartwheel Perks will offer customers the opportunity to earn points which can be redeemed for merchandise. Typically when merchants combine rewards points with basic product discounts, they receive an initial boost in sales and customer adoption. Then success and sustainability depends on the level of program rewards, as well as the friction-free usability. Meanwhile, Target has also tested REDperks, a loyalty version of their in-house credit card, but has not brought it store-wide. Here’s hoping Target finds a way to integrate the two programs as consumers are becoming inundated with merchant loyalty and payment systems.

Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group

Read the full story here

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    Google Wallet Expands Features

    Google Wallet Continues to Bet on Digital with Expanded Features

    June 2, 2023
    digital value

    How Embracing Digital Value Can Help Solve the B2C Payments Conundrum

    June 1, 2023
    instant payments, real-time payments, RTP

    Banks Developing Instant Payments Products in the U.S. Should Focus on Billers to Generate New Revenue Streams  

    May 31, 2023
    Digital Wallet Use Delivers on Convenience and Security

    Digital Wallet Use Delivers on Convenience and Security

    May 30, 2023
    5 Ways to Protect Your Financial Institution from a Cyberattack

    5 Ways to Protect Your Financial Institution from a Cyberattack

    May 26, 2023
    traditional banks

    How Traditional Banks Can Modernize Without Risk

    May 25, 2023
    identity fraud

    Javelin’s Identity Fraud Study Highlights the Changing Nature of Fraud

    May 24, 2023
    SASE, security-as-a-service

    Security-as-a-Service Secures
    Distributed IT Models

    May 23, 2023

    Linkedin-in Twitter

    Advertise With Us | About Us | Terms of Use | Privacy Policy | Subscribe
    ©2023 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    Menu
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • Recent News
    • Resources
    Menu
    • Industry Opinions
    • Recent News
    • Resources
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download this complimentary report from CSG Forte: