In 2013, the proliferation of mobile, emerging technologies and new demographics in an increasingly global marketplace has the prepaid industry hungry for meaningful data that allows for sound decision making by understanding future impacts.
In the first partnership of its type, the Prepaid Expo and the Mercator Advisory Group have co-authored a prepaid industry attitudinal survey in which respondents from across the entire prepaid industry will be able to share their vision on where the prepaid industry is headed. Industry participants that take the survey are eligible to receive the results and enter a drawing for their own piece of the technological revolution — an iPad 16G*.
Results from this survey will be revealed at the Prepaid Expo this March in Orlando, FL, and a research paper analyzing the results in context of Mercator’s in-depth market research will be will be made available to survey participants.
Highlights of the survey-based research will include:
- Analysis on the role of cash, debit, credit and prepaid over the next 20 years
- Insight into mobile payments technologies, and the likely winners
- A look at GPR, including the most attractive demographic/ psychographics and customer churn
- An industry-wide synopsis of payment preferences
These industry insights are exclusive to the Prepaid Expo. Attendees will receive a complimentary copy of the results and findings. Click here to register for the Prepaid Expo.
The survey is open to both closed-loop and open-loop prepaid players and attendees and non-attendees of the Prepaid Expo 2013.
*One respondent will be chosen as a winner of an iPad 16G with retina display. The winner of the iPad will be announced at the Prepaid Expo during the report session. Survey respondents need not be present to receive the iPad. Contact information must be provided as part of taking the survey to be eligible.
