Reward points have arrived at the U.S. car-hailing industry. As the following AOL story reports, Uber has gone national with a customer loyalty program after piloting last year in select cities.
- Uber Rewards is now available to all US customers — the ride-hailing app’s first reward program.
- For every dollar spent on Uber or Uber Eats, users can earn points to ascend to different tiers of the incentive program.
- Uber Rewards automatically includes all purchases from the last six months. And everyone who enrolls in Uber Rewards automatically receives $5 in Uber Cash for every 500 points they earn.
Uber just rolled out its first-ever rewards program to all US customers. But even if you’ve never seen Uber Rewards on your app before, you might already be enrolled as a Gold, Diamond, or Platinum member.
That’s because the program includes all of your purchases from the last six months — allowing you to instantly access features like flexible cancellations, complementary upgrades to Uber Black, or priority airport pickups.
Surprisingly, Uber and Lyft have been late to the consumer loyalty party. Travel and hospitality companies have been in the forefront of these marketing promotions. Airlines, hotels, and restaurants have made rewards programs standard fare to reel in customers and entice them to stay around for the long term. While ride-hailing companies have partnered with others on loyalty, Uber now give U.S. riders its own program. Expect Lyft to follow in the not-too-distant future.
Overview by Raymond Pucci, Director, Merchant Service at Mercator Advisory Group
