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Visa’s strong recommendation to its larger issuers has been to opt for “chip and signature” EMV deployment as a more straightforward approach to putting EMV cards into consumer’s hands. US Bank has listened to that advice. The new card program does not require the accountholder to remember a PIN when making a contact EMV transaction.
“U.S. Bank is pleased to be the first issuer in the United States to provide dual interface EMV cards that can be conveniently used anywhere – whether it be a chip-card reader with a merchant overseas or a contactless payment terminal or magstripe reader here in the United States,” said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. “While we believe EMV is important for our international travel cardholders, we are committed to driving contactless mobile payments in the United States.”