Mobile ordering has transformed how consumers purchase meals, making convenience, speed, and digital payments essential parts of the dining experience. As food delivery platforms compete to simplify checkout, integrating popular payment methods has become a key differentiator. The addition of Venmo payments to Grubhub reflects the growing demand for seamless mobile transactions, particularly for group orders where splitting the cost has become an expected feature.
On-demand meal ordering has been taking off among hungry diners looking for convenience and time-savings. Now, as the following article reports, mobile users with the Venmo app can split the tab with others when ordering via Grubhub.
Diners purchasing food on Grubhub, Seamless, or Eat24 mobile apps can now pay with their Venmo balance, linked bank account or debit card. Once the order is placed, diners can split the bill with Venmo, making it easier than ever to share the costs of group food orders with friends. This functionality is available to anyone who has the Venmo app installed on their mobile device and will automatically show up in their available payment options at checkout.
“More than sixty percent of our orders are placed on mobile devices, so we always look for ways to make it easier for diners to find, order and pay for the food they want, when and where they want it,” said Sam Hall, chief product officer, Grubhub. “We’re thrilled to bring Venmo as a payment to our diners, offering another popular and trusted way to pay for meals. Adding the ‘split the bill’ feature provides an additional level of convenience our diners have come to expect from us.”
“Venmo was founded to provide people with an easier way to make and share payments with friends and family,” said Mike Vaughan, Chief Operating Officer, Venmo. “We’re excited to further our longstanding partnership with Grubhub through this integration and given so many food-related payments occur on Venmo each day, it brings the social payment experience our customers love to the mobile buying experiences we know they already enjoy.”
Venmo grew into its popularity for its seamless P2P payment process. Then splitting dinner checks became a logical and highly used feature of the app. Enter restaurant meal ordering aggregators like Grubhub, and the Venmo partnership became a no-brainer. Expect more integrated features on mobile apps especially where on-demand services can be cross-sold, such among transportation, retail, and dining.
The partnership between Grubhub and Venmo highlights how payment innovation can improve the customer experience beyond simply completing a transaction. As consumers continue to embrace mobile ordering and peer-to-peer payment apps, Venmo payments and similar integrations are likely to become standard features across on-demand services, retail, transportation, and other digital commerce platforms.
Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group
Read the quoted story here
