Small businesses operate with limited resources and always look for ways to save time, control costs, and increase sales. As reported in this Business Wire release, Verifone and SpotOn are partnering on the launch of an integrated POS checkout system.
Owners of small- to medium-sized businesses (SMBs) often stretch themselves thin, sometimes serving as CEO, CMO, CTO and CIO all at once. To help time-starved SMBs gain efficiency as they confront changing security demands, advancements in technology, and consumer behavior, Verifone (NYSE: PAY) today announced an agreement with SpotOn Transact, LLC (SpotOn) to deploy Carbon integrated point-of-sale (iPOS) devices with Verifone Connect.
SpotOn offers non-traditional marketing solutions to drive traffic to merchants and create loyal customers. “Our technology helps businesses in all categories grow revenue by helping them build unique relationships with their customers,” said RJ Horsley, President, SpotOn. “We are the first company to integrate credit card processing with marketing, loyalty, reviews management, and consumer analytics. These tools are critical to growing a business and when available on Carbon and combined with Verifone Connect, we allow businesses to not only enable all types of secure payment acceptance, but increase consumer engagement and drive efficiency.”
“By deploying Carbon with Connect, SpotOn empowers businesses to provide consumers with experiences that are engaging, efficient and relevant,” said Joe Mach, president of Verifone North America. “Smaller merchants, especially in the service industry, often don’t have a lot of time and they are often looking for ways to save money. That’s why an iPOS solution that delivers meaningful services such as a loyalty program that merchants can use right away, enables them to spend more time on growing their business, trimming operating costs and connecting with customers.”
With Verifone Connect, merchants can start, run and grow their businesses with secure and adaptable, end-to-end solutions, and better manage their businesses with next-generation software and services. Paired with Verifone Carbon, a family of iPOS solutions, merchants can manage their business and drive revenue by providing personalized, meaningful customer experiences beyond just accepting payments. Providing the highest security standard with PCI 5.x, the Carbon family of devices accept all forms of payment including EMV, NFC contactless, and mobile wallets such as Apple Pay and Google Pay.
When streamlined payment checkout systems are integrated with engaging features such as loyalty and marketing offers, sticky customer relationships are developed—which means more sales. Then when business cost savings are part of the equation, this creates a value proposition that most merchants can’t refuse.
Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group