PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Wal-Mart Expands iPhone Shopping App Test to Denver

Mercator Advisory Group by Mercator Advisory Group
February 20, 2013
in Analysts Coverage
0

561395

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Wal-Mart Stores Inc., which has been testing its “Scan & Go” iPhone shopping app at one of its stores in Arkansas, has expanded the test to the self-service lanes at 40 Walmarts in the Denver area.

With the app, which Wal-Mart told a local news station in Denver is still in “test mode,” shoppers use their iPhone’s camera to scan items they intend to purchase as they grab them off shelves and place them in the cart. When finished, they click on the “done shopping” button on the app, which then creates a quick-response code. The self-service station reads the code to identify the items being purchased and weighs the products placed on a scale to check for discrepancies in the price total. Payment is then initiated using the kiosk, not the phone.

A local news report in Denver where a reporter tested the app suggested the product still has some bugs to work out.

As the reporter found, stores are finding combining mobile and shopping experiences often can be problematic. In her test, one of the scanned items didn’t have a price attached, for example. She also had to leave the store for better reception to download the app, which took 10 minutes to complete the registration process to activate.

Walmart isn’t incorporating payment within the app, perhaps waiting until the customer-experience bugs are worked out. Some similar apps, including one from NCR Corp., which demonstrated its NCR Mobile Shopper app during the National Retail Federation’s annual conference in New York earlier this year, do support payments from the phone (NCR is working with PayPal to support its Mobile Shopper app).

Mobile-shopping apps have potential once merchants fix any bugs they discover during testing. As illustrated with NCR’s product, consumers can preload their shopping lists, and merchants automatically can provide discounts on scanned items and note them immediately on the app. The app also can give shoppers a better idea how much they’re spending, thus avoiding surprises at the point of sale. But to save time, consumers should download the app at home before trying to do so while in the store.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023
    cross-border payments

    How to Implement Effective and Innovative Cross-Border Payment Strategies

    January 24, 2023
    credit card experiences, digital payments, b2b payments

    Will Consumer-to-Business Payment Trends Drive B2B Global Growth in 2023?

    January 23, 2023
    Faster Payments Faster Identity Verification, connected car, payments

    2023 Predictions: Authentication, Digital Identity, and In-Car Payments

    January 20, 2023
    bank data

    Interconnectivity, Data Sharing, and Security Are Vital for Banks to Thrive

    January 19, 2023
    B2B Payments, cryptocurrency

    Crypto as a Practical Solution to B2B Payments

    January 18, 2023
    AR, accounts receivable

    Digitizing AR Would Address One of Executives’ Biggest Concerns About Economic Instability

    January 17, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Brighterion eBook - The power of today’s market-ready AI to reduce transaction fraud