It doesn’t get any closer to your kitchen than this. That would be Walmart’s rollout of home delivery that accesses your home or garage and places online grocery purchases directly in your refrigerator.
Announced by the mega-store earlier this year, the service is now available in selected U.S. metro areas. Extra attention is given to security measures for home access and delivery drivers will be wearing body cameras to monitor their movement.
Is this service for everyone? No, but it’s another example of how competitive the online grocery business has become. Delivery fees and the level of personal service will be deciding factors when a consumer chooses which grocery store to place an online order.
A Supermarket article, excerpted below, covers the topic further:
Walmart today kicked off its InHome Delivery service, in which associates can deliver groceries directly to a customer’s refrigerator.
Announced in June, InHome Delivery is now available to more than 1 million people in Pittsburgh; Vero Beach, Fla.; and Kansas City, Mo. and Kan., according to Bart Stein, senior vice president of membership and InHome at Walmart.
Walmart also revealed pricing for InHome Delivery on Tuesday. The retail giant said customers enrolling in the service can get unlimited deliveries for a monthly “introductory” price of $19.95, with a minimum order $30. There’s no fee for the first month. InHome users also must pay $49.95 for the smart-lock device enabling access to their home. Professional installation is included at no charge.
Overview by Raymond Pucci, Director, Merchant Service at Mercator Advisory Group
