According to a Mercator survey, 65% of consumers are aware of Bitcoin.
When consumers were asked, “Have you opened a Bitcoin wallet?” In 2016 22% of respondents, aged 18-34 said yes, however, in 2017 only 12% of respondents said yes.
And for those consumers who do use Bitcoin here is where they use it:
- 56% used it to make a purchase at an online retailer.
- 46% used it to pay family and friends.
- And 32% used it to pay household bills.
Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – U.S. Consumers and Debit: Shift to Online May Inhibit Use