Today ZipLine announced that Pak-A-Sak has launched Pak Perks, a new loyalty program integrated with payment on ZipLine’s platform. Pak-A-Sak’s 23 stores are now offering a single app that combines rewards with Pak Pay.
Pak Perks includes surprise & delight offers, coffee and fountain clubs, and fuel discounts. Guests can ‘Stack their Discounts’ by using other incentives such as a Car Wash rollback, Pak Pay Daily for a fuel rollback, and Pak Pay Tuesday for an additional fuel discount.
ZipLine’s Consumer Engagement team provided brand strategy that included naming and logo design, point-of-purchase strategy and design, and employee training. The team also provided campaign tactics such as social and email marketing. ZipLine’s in-house creative services team designed and produced all campaign materials.
“We’re excited to expand our long-time partnership with ZipLine and give our guests more meaningful ways to save and build rewards,” said Tanner McKee, CTO at Pak-A-Sak. “Leveraging the existing ZipLine payment product, we can now provide a unified loyalty experience across various offerings. Customer relationships are crucial to our brand and will be strengthened with each Pak Perks transaction.”
About Pak-A-Sak
Pak-A-Sak is an Amarillo-based, a family owned company with 23 convenience stores throughout the Texas panhandle. In its search to provide customers with a warm and pleasant shopping experience, the company continues to develop new store designs and concepts that will appeals to shoppers of all ages. Likewise, Pak-A-Sak benefits from the ongoing support of more than 300 talented associates who pride themselves on superior service to the customers and each other.
About ZipLine
ZipLine helps merchants build consumer loyalty and market share with custom debit payment, rewards, and gift card programs. With a single platform for personalized rewards and branded debit payment, ZipLine’s clients strengthen their consumer relationships while saving on interchange fees. ZipLine’s clients include top brands like Circle K, Speedway, Irving, Big Y, Lord + Taylor, Saks Fifth Avenue, and Chico’s. The company has locations in Portland, Maine, and Deerfield Beach, Florida.
