- 39% of buyers give retail-specific gift cards as presents
- But a lot – 28% – buy gift cards for the rewards
- A similar number, 26% buy prepaid gift cards as a way to get a discount
Consumers report plenty of other reasons to buy prepaid retailer-specific gift cards – apart from using them as gifts, they include:
Prepaid gift cards are a ‘safer and more private way to buy online,’ reported by 19%
‘a convenient way to send money to friends and family,’ 16% ‘a way to pay without carrying cash,’ 15%
‘a way to pay without needing a bank account,’ 14%
Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – 15th Annual U.S. Open-Loop Prepaid Cards Market Forecasts, 2017–2021