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2020’s Top Closed-Loop Load Use Cases by U.S. Market Share:

PaymentsJournal by PaymentsJournal
September 27, 2021
in Prepaid, Truth In Data
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Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s Report: 18th Annual U.S. Closed-Loop Prepaid Cards Market Forecasts, 2020–2025

2020’s Top Closed-Loop Load Use Cases by U.S. Market Share:

  • In-store gift cards had a 35.7% market share for the closed-loop load market in 2020.
  • Digital content had a 16.29% market share for the closed-loop load market in 2020.
  • Prepaid mobile had a 13.10% market share for the closed-loop load market in 2020.
  • Nutritional Assistance/WIC had a 12.00% market share for the closed-loop load market in 2020.
  • Transit had a 4.82% market share for the closed-loop load market in 2020.
  • Campus had a 4.71% market share for the closed-loop load market in 2020.

About Report

The report titled 18th Annual U.S. Closed-Loop Prepaid Cards Market Forecasts, 2020–2025 provides an analysis of the growth and development of the prepaid cards industry through 2025. The report examines loads, growth potential, and market dynamics in the United States across all closed-loop prepaid card segments.

Mercator Advisory Group’s forecast report identifies key segments that will continue to decline over the next few years as well as those that should see growth. The economy, regulation, consumer behavior, and the COVID-19 pandemic will all influence which segments grow and which decline.

“The pandemic has affected closed-loop card loads differently by segment. Digital and virtual gift cards are forecasted to continue growth amid a booming e-commerce market. As the pandemic subsides and in-store foot traffic returns, in-store gift card loads will slowly come back, however, the consumer trend towards digital channels will remain, resulting in digital and virtual cards winning market share over time,” commented David Nelyubin, Senior Analyst of Mercator Advisory Group’s Prepaid Advisory Service, the author of the report.

Tags: Closed-loopGift Cardmarket sharesPrepaidReloadable Cardstransit paymentsTruth In Data
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