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Data for today’s episode is provided by Mercator Advisory Group’s Report: Lifestyle Commerce Drives Expanding Mobile Sales Channel For Merchants
Mobile Purchases While Shopping In-store is Growing Among All Age Cohorts:
- According to Mercator Advisory Group, younger adults are more likely to have used a mobile app to make a purchase while shopping in a store.
- 61% of smartphone users ages 18-24 used a mobile app to make a purchase while shopping in-store in 2020, up from 53% in 2019.
- 67% of smartphone users ages 25-34 used a mobile app to make a purchase while shopping in-store in 2020, up from 60% in 2019.
- 65% of smartphone users ages 25-44 used a mobile app to make a purchase while shopping in-store in 2020, up from 59% in 2019.
- 41% of smartphone users ages 45-64 used a mobile app to make a purchase while shopping in-store in 2020, up from 35% in 2019.
- 28% of smartphone users ages 65+ used a mobile app to make a purchase while shopping in-store in 2020, up from 15% in 2019.
- Overall, 52% of smartphone users ages used a mobile app to make a purchase while shopping in-store in 2020, up from 47% in 2019.
About Report
Lifestyle commerce is a prime mover of the customer experience journey that includes using mobile apps and payments as a key channel for retail shopping. It’s not only that e-commerce has grown, but more significantly, that mobile technology plays a larger role in the checkout process both for remote and proximity payments. Mobile use for pre-buy research and payments is a greater part of retail sales than much of the conventional wisdom now believes. A new research report from Mercator Advisory Group, Lifestyle Commerce Drives Expanding Mobile Sales Channel For Merchants, focuses on how retailers can leverage consumer mobile usage.
“Mobile is increasingly the go-to choice for shopping, ordering, and paying for many consumers. Mobile devices enhance the customer experience and provide merchants more opportunities to connect with consumers whether in-store or online,” commented Raymond Pucci, Director, Merchant Services Practice at Mercator Advisory Group, the author of this report.
