Are Hybrid Shopping Channels Breaking down Organizational Silos?

• Consider remote order & pick up – in addition to online/mobile it touches:
  • IT
  • Warehousing
  • Logistics
  • Marketing
  • Contact centers
• New shopping services typically begin at consumers home and migrate out
• But voice-activated tech. is different: mobile leads the way > home speaker
• Of the 54% of consumers who tried voice activated, 74% have used it to buy

Data for this episode of Truth In Data provided by Mercator Advisory Groups report  Customer Merchant Experience Survey by Karen Augustine, Manager, Primary Data Services at Mercator Advisory Group