What Percent of Buyers Use Retail-Specific Prepaid Cards as Gifts?

• 39% of buyers give retail-specific gift cards as presents
• But a lot – 28% – buy gift cards for the rewards
• A similar number, 26% buy prepaid gift cards as a way to get a discount

Consumers report plenty of other reasons to buy prepaid retailer-specific gift cards – apart from using them as gifts, they include:

• 
  Prepaid gift cards are a ‘safer and more private way to buy online,’ reported by 19%
• 
  ‘a convenient way to send money to friends and family,’ 16% ‘a way to pay without carrying cash,’ 15%
• 
   ‘a way to pay without needing a bank account,’ 14%

Data for this episode of Truth In Data provided by Mercator Advisory Group’s report – 15th Annual U.S. Open-Loop Prepaid Cards Market Forecasts, 2017–2021