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- They tend to be younger with 40% between 18 and 35 years old compared to 11% of those who are not mobile bankers
- They skew more wealthy with 31% reporting a household income of $100K or more compared to 21% of those who don’t use their smartphone for banking
- Further, mobile bankers are twice more likely to be employed full-time than non-mobile bankers (50% vs 25%)
- That said, there is little difference in marital status (46% vs 51%)
The data provided for this episode of Truth In Data is a preview of an upcoming report from Mercator Advisory Group – Mercator CustomerMonitor Survey Series Digital Banking Report to learn more, please contact Peter Reville, Director, Primary Research Services
