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Data for today’s episode is provided by Mercator Advisory Group’s report – 2019 Annual U.S. Debit Market Data Review
Which demographic is transacting less with credit and debit cards?
- Much has been written about younger adults and their concerns taking on debt
- So it would seem counterintuitive that this age group has less-than-average use of debit cards
- But young adults aren’t turning toward credit…
- They’re comfortable with alternatives like Paypal, Venmo, and Square Cash
- The combination of prepaid plus merchant loyalty (think Starbucks) is increasingly popular
- In general, households earning ~ $50,000 prefer debit
- While households earning ~ $100,000 use more credit
About the Report
Debit cards turned in another year of very solid transaction growth in the U.S., albeit not quite as robust as the previous year, which may be reflective of an underlying weakening of consumer confidence. However, some new trends are likely to have a positive influence on the market, according to the report.
Mercator Advisory Group has released new research on the U.S. debit cards in the 2019 Annual U.S. Debit Market Data Review. Mercator Advisory Group’s fourth annual review of the market dynamics in the U.S. debit industry focuses on trends and events impacting the industry.
“This report is the fourth annual debit data review compiled by Mercator Advisory Group and new trends continue to influence this very mature payments product,” commented Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group and author of the report. “The most influential events include the anticipated consolidation of EFT debit networks as their large processor owners propose to merge, the beginning of contactless debit card issuance, the growing influence of debit push payments on network transactions and approaches to battle card-not-present fraud.”
This report has 21 pages and 15 exhibits.
Companies mentioned in this report include: Bank of America, BB&T, Chase Bank, Discover, EMVCo, First Data, Fifth Third Bank, FIS, Fiserv, HSBC, Key Bank, M&T Bank, Mastercard, PayPal, Santander, Shazam, Square, Starbucks, TD Bank, Visa, Wells Fargo Bank, and Worldpay.
