Social Commerce Is Becoming More and More Prevalent
The volumes of data that e-commerce businesses generate feed our inclination to manage them using key performance indicators (KPIs). Marketing effectiveness...
McDonald’s Exceeds Revenue Expectations with Price Hikes
Category leader McDonald’s finds itself raising prices an average of 8% to continue to drive revenue through an uncertain 2nd...
Retailers Are Using First-Party Data to Conquer the Ad Market
The digital age is shifting the winds in advertising as data becomes the new oil. Walmart, one of the largest global...
Non-Traditional Merchant Acquiring for Niche Markets
One of the many changes in the payments industry that we have been tracking at Mercator Advisory Group is the...
Consumers Have High Expectations of Restaurants – Can Tech Help?
Consumers continue to push the envelope in their expectations of restaurants when it comes to alternatives to dining out. Many local...
The Golden Goose Delivers Hand Grenades
E-commerce merchants are benefitting from unprecedented growth in web and mobile sales, set on a steep growth trajectory by changing...
Retail: Glass Half Empty or Half Full?
Coming to the end of the first quarter of 2022, merchants are either cautiously optimistic or guardedly pessimistic, depending on...
Spotify to Use Its Own Payments Platform
Spotify and Google announced a new multi-year agreement that both lowers commissions and allows Spotify to utilize their own payments...
Mobile Devices Are Impacting Consumer Shopping Behavior
Mobile shopping is here to stay, with 92% of consumers saying that they would continue to use their mobile device...
Merchant Fraud Whack-a-Mole
In an effort to protect both consumers and merchants from e-commerce fraud, European regulators adopted Strong Customer Authentication (SCA) back...
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