fbpx
PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • COVID-19
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • COVID-19
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Retailers Are Using First-Party Data to Conquer the Ad Market

Don Apgar by Don Apgar
April 28, 2022
in Analysts Coverage, Data
0
Retailers Are Using First-Party Data to Conquer the Ad Market

Retailers Are Using First-Party Data to Conquer the Ad Market

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

The digital age is shifting the winds in advertising as data becomes the new oil. Walmart, one of the largest global retailers with over 240 million weekly shoppers, reports that it earned $2.1 billion in advertising revenues last year. That is just one example of consumer-facing companies that are turning the tables to disrupt the advertising supply chain. Inspired by Amazon, who booked $31 billion in ad revenue in 2021, retailers are leveraging not just their presence and focus with consumers, but the first-hand data that they generate, to command an advertising premium from major consumer brands.

The old adage that says half of your advertising dollars are wasted, you just don’t know which half, is fading away as retailers deliver data to consumer brands that was previous unobtainable without extensive research. Retailers now collect rich data on their customers, and can plot a consumer’s shopping path as they arrive at their purchase decision.

“Retail media networks are taking ‘adland’ by storm, because they’re finally able to give marketers the holy grail – insights and access to high quality, first-party data that tells them about how their customers are actually making decisions to buy a product or a service,” says Michael Kassan, founder and CEO, MediaLink, and expert on digital and advisor to marketers and media companies across the value chain. “At a time when more safeguards are put into place to protect consumers’ privacy within the walled gardens, retail media networks offer a rare opportunity for marketers to get a peek into the customer journey and provide messaging that’s both beneficial and unintrusive.”

Overview by Don Apgar, Director, Merchant Services Advisory Practice at Mercator Advisory Group

Tags: AmazonDataretailerRetailersWalmart
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily
    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    Why Banks and Credit Unions Need Multiple Real-Time Payments Options

    Why Banks and Credit Unions Need Multiple Real-Time Payments Options

    June 28, 2022
    Unburdening Financial Institutions from Legacy Payments Systems

    Unburdening Financial Institutions from Legacy Payments Systems

    June 27, 2022
    Digital Enablement Capabilities Enhance the Online Customer Journey

    Digital Enablement Capabilities Enhance the Online Customer Journey

    June 24, 2022
    FICO Scores: From Industry Invention to Future-Proof Independent Metric

    FICO Scores: From Industry Invention to Future-Proof Independent Metric

    June 23, 2022
    Faster, Easier, & More Control: Where Payments Are Headed in the Future

    Faster, Easier, & More Control: Where Payments Are Headed in the Future

    June 22, 2022
    Ensuring Payments Are Collected on Time, Every Time

    Ensuring Payments Are Collected on Time, Every Time

    June 21, 2022
    How Merchants Can Use Mobile to Stay Vital to the Customer Relationship

    How Merchants Can Use Mobile to Stay Vital to the Customer Relationship

    June 20, 2022
    Digital Issuance for a Digital World 

    Digital Issuance for a Digital World 

    June 17, 2022

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • COVID-19
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result