Gift Cards

As National Use Your Gift Card Day approaches, many retailers are developing strategies to encourage consumers to spend the unredeemed...

In the post-COVID era of remote work, organizations often struggle to find meaningful ways to recognize their top performers. In-person...

Roughly $23 billion in gift cards go unused in the U.S. after the holiday season, and consumers now have more...

Some shoppers have purchased gift cards, loaded the balances, and later discovered that the funds disappeared before the intended recipient...

Consumers are loading account balances, whether to buy a cup of coffee or to purchase a toll pass. Although a...

Once a humble piece of plastic tied to a single merchant, gift cards have evolved into flexible ecosystems that sit...

Gift cards have evolved from being a thoughtful, last-minute birthday gift into a mature industry that’s helping companies build loyalty...

For the 18th year running, gift cards topped wish lists as the most requested holiday present—solidifying their role as a...

Across industries and companies—from small businesses to large enterprises—organizations are constantly searching for ways to improve corporate culture and boost...