QSRs are the sweet spot for mobile ordering apps. Further evidence is found in Dunkin’ making its mobile order and pay app available to those beyond its loyalty program members. Now anyone can use the Dunkin’ app for on-the-go ordering with an expanded variety of payment methods to be rolled out by end of the year. This could be just the right hook to get new customers to try the app and find out why mobile ordering attracts wide consumer adoption across various QSR brands.
A QSRweb article, excerpted below, discusses more on this topic:
Dunkin’ now announced that all customers can use its app’s On-The-Go mobile ordering feature, previously only available to loyalty club and gift card holders. Through the feature, diners can order on the app and pick-up in-store or at the drive-thru, a news release said.
Customers can choose the ‘Guest Order’ button on the redesigned Dunkin’ App home screen, select their menu items and pay using debit or credit card, though Dunkin’ said other payment options will come later this year.
The On-The-Go Guest Order feature has started rolling out as part of a Dunkin’ App update, which also includes a fresh design and what the company said is a streamlined user experience. DD Perks members can still track and earn rewards points, view current offers, redeem for free beverages and more.
Beginning in October, Dunkin’ will also be giving DD Perks members the ability to earn points for every eligible purchase no matter how they pay, including cash, credit, debit or a Dunkin’ gift card.
Overview by Raymond Pucci, Director, Merchant Service at Mercator Advisory Group
