PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Field Testing Payments Apps – Where the Mobile Meets the Card

Ben Jackson by Ben Jackson
April 22, 2013
in Uncategorized
0
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

Over the next few weeks, Mercator AdvisoryGroup will test and report on a number of payments applicationscompanies have put out as a way to take payments mobile or put themonline. Many of these products convert a plastic card into anelectronic card and store them on a mobile device. Others work todo away with the plastic altogether as a way of simplifying thepurchasing and redemption process.

Much of the mobile activity that I see today in in the realm ofclosed-loop prepaid cards. Companies are finding ways to buy, sell,send, and receive and redeem gift cards with smart phones. Thesecompanies also offer tools to allow issuers to market their cardsto the general public.

Although much of the writing will focus on the consumerexperience, the aim of this series is not simply to provide reviewsof fancy new products. By the end of this, lessons should come outregarding the design, marketing, and business models of newtechnologies being used for customer engagement.

Stay tuned for upcoming company profiles. If you have what youthink is the killer app, please get in touch through the contactlink below.

Tags: Banking ChannelsCompliance and RegulationCreditDebitFraud Risk and AnalyticsMercator InsightsMobile PaymentsPoint of SalePrepaidSelf Service and Convenience
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023
    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    Why Businesses Need to Adopt Real-Time Payments as a Competitive Differentiator

    January 27, 2023
    faster payments

    Faster Payments Are Set to Revolutionize Modern Digital Payments

    January 26, 2023
    How AI can Help Manage Payments Risk in 2023

    How AI can Help Manage Payments Risk in 2023

    January 25, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix