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Half of US Adults Won’t Deposit into an ATM If…

By PaymentsJournal
May 12, 2020
in ATM, Debit, Truth In Data
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Don’t miss another episode of Truth In Data! Click on the red bell in the lower-left corner of your screen to receive notifications as soon as the episode publishes.

Data for today’s episode is provided by Mercator Advisory Group’s report – North American PaymentInsights, U.S. – ATMs: No Fee for Me.

Half of US Adults Won’t Deposit into an ATM If…

  • 48% of US adults wont make a deposit at an in-store ATM, even if it’s surcharge-free.
  • 22% of US adults would “maybe” make an in-store deposit at an ATM.
  • 23% of adults “don’t feel comfortable” banking in a store location.
  • 12% of US consumers claim, “the ATM is not a private location.”
  • Half of consumers with household income over $100K only pay ATM surcharges when they travel.
  • 31% of households with income >$100K have their ATM surcharges reimbursed.
  • Higher income consumers are more apt to get reimbursed for ATM fees.

About Report

Mercator Advisory Group’s most recent consumer survey report, ATMs: No Fee for Me, from the 2019 Technology Survey of the bi-annual North American PaymentsInsights series, examines U.S. consumers’ current use of and perspective on ATMs.

The report, which is based on an online panel survey administered to 3,006 U.S. adults in November-December 2019, presents results from questions exploring how adults in the United States use ATMs for cash withdrawals, deposits, and other transaction types. It also presents data on their opinions about paying ATM fees and methods of authenticating users at the ATM.

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Tags: ATMATMsConsumer BehaviorIn-store ShoppingTruth In Data

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